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Bernick's: A Beverage Supplier Comparison (Infographic)

by Darren Hatlestad on August 1
We were in a team meeting once, and Jill Kampa, our VP of sales and marketing said something I'll never forget. She said, "It's not about what the other guys are doing wrong; it's about what we are doing right." I wanted to play off that sentiment in this blog that highlights our strengths as a beverage supplier, and how our customers ultimately benefit from our passion and expertise. Below is a visual representation of the pillars of our beverage service.
 Bernicks_Competitor-Comparision_7-24.jpg
 

Pricing

Our customers represent a variety of sizes and service models when it comes to their fountain offerings. We work to help every business and establishment choose the right beverage system perfect for their needs, and intended to be profitable. We offer different price levels based on volume, and some large-scale customers can benefit from rebates. These cost savings can be accrued in a marketing fund customers can use to amplify their promotions and branding efforts. 

Portfolio

Pepsi is a perennial heavy hitter when it comes to revenue and market share in the Midwest. With 65 percent of overall market share, Pepsi and its brands continue to be consumer favorites, making bars and restaurants that feature the brand profitable. Bernick's portfolio is unrivaled in several categories including fountain carbonated soft drinks, non-carbonated beverages, and bottles-to-go brands like Starbucks, Lipton Tea, Dole Lemonade, Gatorade, Naked, and Muscle Milk. 

Health

The fastest growing beverage categories are those associated with health benefits. Having been in this industry for over 100 years, our team has seen a lot of trends and fluctuations in consumer preference. Currently, the market is in an undeniable state of health consciousness and Bernick's supports our customers in order to appeal to beverage demands. Customizing fountain options to feature the right ratio of classic favorites like Pepsi and MTN Dew with non-carbs like Pure Leaf and enhanced waters not only drives consumer loyalty but positively affects sales. 

Experts

Pricing, portfolio, and healthy alternatives don't mean anything without the right team supporting all three categories. Bernick's is home to an incredibly focused team of experts who make it their mission to see customers' businesses flourish with the right beverage program in place. Our crew proactively analyzes data, market research, and individual customer menu offerings to create the right fountain offerings by account. And though our service support is available 24 hours a day seven days a week, it won't take an emergency to see our team members onsite. They're invested in helping you suceed.

Jill said it best when she said Bernick's is focused on our service and beverage solutions. When our team hones in on our customers' needs and unique challenges, that's where the good stuff happens.

Talk with a Bernick’s Rep  We know we’re only as good as our people and the products we carry – and we  strive for the best. If you have questions, we’ll get you answers. Let’s Chat!

Topics: Service, business insider

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