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Offer the Product Variety Needed to Boost Sales in Convenience Stores

by John Torgerson on August 18

Boosting sales in convenience stores is easier said than done. When it comes to providing your consumers with the products they’re looking to buy, carrying a wide variety can help expand your reach. After all, the people who come into your convenience store daily, weekly, monthly, or even once every six months are all looking for exactly what they want. And, it’s a big responsibility to try and please all of those individual consumers.

While it’s unrealistic to carry every product imaginable in hopes that it’s someone’s top choice, there are steps that you can take to ensure your product offerings better meet the needs of your consumer base. There are pages upon pages of research, industry data, purchasing trends, and reports relative to convenience store consumers. But, when you consider all the different categories of products offered at even the smallest convenience stores, staying on top of consumer demand and interest becomes a pretty big job, pretty quickly.

Boost Sales in Convenience Stores

Offer the Product Variety Needed to Boost Sales in Convenience StoresLuckily, the responsibility of staying up-to-date on your diverse product offerings doesn’t need to fall solely on your shoulders. By partnering with a vendor who is dedicated to providing variety and consumer satisfaction, you’re more likely to experience increased sales and consumer loyalty.

For instance, a vendor who keeps a pulse on industry trends, seasonal offerings, sales projections, and up-and-coming products is able to keep you consistently in-the-know. This way, advice about adjusting your product offerings to meet changing consumer needs comes from someone invested in your success. If you’re looking to boost sales in convenience stores, carrying the right product at the right time gets the job done. And, knowing when to carry certain on-trend products lets you use every inch of your convenience store wisely.

Keeping Your Consumers Happy

There’s no two ways about it, convenience stores need product variety. Whether consumers are seeking flavor-filled hydration from fountain soda, bottled teas, hot beverages, or energy drinks, offering variety can increase consumer excitement and keep them coming back.

The highly competitive convenience store industry means consumers truly can take their business elsewhere – which only adds pressure to local convenience store owners. Offering variety gives consumers the best possible chance to find what they seek and to return in the future.

Boost Sales with A Bernick’s Partnership

At Bernick’s, we pride ourselves on providing the best customer service and being a distributor you can count on. We understand the competitive convenience store market and the pressure that comes along with it. When you partner with Bernick’s, you’re partnering with experts who know how to boost sales in convenience stores.  

As a convenience store owner, there’s no shortage of people, products, and organizations vying for your time and attention. Partnering with Bernick’s means a partnership with industry-leading expertise, product knowledge, and customer service. At Bernick’s, we’re invested in your success.

Talk to a Convenience Store Beverage Expert   Whether you're looking for a change in current offerings or seeking a partner  for your new convenience store's beverage options, we have a solution to meet  your needs. Let's Talk!

Topics: Fountain, Service

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