After nearly a year of collaboration, we’re excited to announce the launch of BUBBL’R, an antioxidant sparkling water with no artificial sweeteners, colors, or flavors. With only five calories and natural caffeine, we think BUBBL’R is sure to make a name for itself in the industry.
How Does Product Innovation Happen in the Beverage Industry?
Our team at Bernick's keeps an intentional pulse on the beverage industry and where consumer trends are leading.
Wis-Pak is a cooperative company comprised of 40 shareholders representing family-run businesses like Bernick’s. The company distributes products in local markets, and with that, there's a lot of boots on the ground – and ears open too! Those companies listen to the consumers they serve and begin to recognize the need or opportunity in the market for new products.
Tyler Hartmann is Wis-Pak's Director of Marketing and Brand Development. He said, "Our Marketing Group consists of key marketers within the Wis-Pak system who are beverage distributors themselves and have intimate knowledge of the beverage landscape. The Marketing Group is where all Wis-Pak Brand innovation starts.
Wis-Pak's own brand enables them to fill a hole in the marketplace for products they don’t currently supply. Leah Bernick is Brand Manager at Bernick's and said, "We saw a need for a functional beverage similar to sparkling, yet different enough it needed its own identity. There’s a fast turnaround time for this regional brand to create beverages."
Research & Development
Tyler continued, "We get samples from our R+D team and where it started with BUBBL’R was 5, 15, 30, and 60-calorie variants of the product for initial tasting.
We knew it wouldn’t have any artificial sweeteners, but at what sweetness level and hydrofluoric level would this product be right at? We
Gina Nacey, Adventure Advertising President, and Executive Creative
Gina continued, "Our work with Wis-Pak even included some taste-testing. We loved that
How has it Been Received?
Tyler added, "There has been
Gina added, "This is a case of the right beverage at the right time. When people find out its regional, and locally developed, they are surprised based on its recipe and packaging. It’s not totally
What's next for the new brand? 2018 will see further flavor innovation and possible multi-pack style packaging. An increased distribution footprint might emerge as the brand continues to find fans and evangelists in the consumer space.