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What is a Micro Market?

by Darren Hatlestad on October 17

Meeting the needs of employees or building tenants happens in a variety of ways. Everything from safety to new and updated technology and an encouraging culture and atmosphere appeals to people working in a variety of industries. But are you considering the food and beverages you're offering your people when they're away from home? A micro market would meet those needs. 

What is a Micro Market?

While on the rise for popularity and adoption, people still occasionally question what a micro market it.

At its core, a micro market is a self-serve kiosk people purchase fresh food and beverages from.

 

Plain and simple, it's a next-level vending solution. But it's more than that; that generalization does micro markets a disservice. What's a micro market? Read on to find out the real answers. 

An Innovative Option for an Innovative World

When they were first developed, micro markets seemed a bit too good to be true. An open market concept that operates on an honor system? Well, the modern vending model has been gaining traction and proving themselves as a viable option for businesses of all shapes and sizes. Research today shows there are some 10,000 micro markets in break rooms and company campuses across the nation. 

Micro markets are a growing trend in the vending industries. Instead of a traditional vending machine, food and beverage options are stored in coolers and on shelves for easy, self-serve access. The convenience store models that micro markets are based on allow users to take advantage of a wide selection of food and beverage items. Vending machines are the most commonly reported source of work site food. Two-thirds of larger sized employers have vending options available, and about a quarter of smaller sized employers do. What are you doing to keep your employees happy?

See How a Storied Broadcasting Company Pushed Innovation with a Micro Market

A Modern, Better Way to Eat

What is a Micro Market

By definition, a micro market is a custom designed vending market or mart with a self-checkout kiosk. Micro markets can replace current vending programs, or act as a supplementary option for employees and staff. Micro markets provide users with a convenience store feel with vending options and prices. They bring a whole new level of selection, service, and satisfaction to your break room and work campus. Although micro markets may possess the general feel of a small convenience store, they are their own style of marketplace.

They offer more products than a vending machine but less than a full grocery mart. Think freshly prepared lunches, healthy snacks, and drinks that people can access whenever the mood strikes. Micro markets focus on the needs and preferences of a select group of consumers and offer a wider range of “better for you” items and products – specifically items that are healthy and refreshing. 

After micro market patrons have made their selections, they check themselves out using a self-serve kiosk. This allows users to be efficient by quickly accessing the items they want throughout the day. Instead of having to carry cash or change to make purchases, customers can charge their purchases to an account set up within the micro market or swipe a credit card. In some instances, micro market checkout kiosks also accept payment with a fingerprint. Easy, quick, convenient, and focused on long-term success. 

As a St. Cloud Times article puts it,  “Imagine a convenience-style store in your break room filled with a variety of beverages, chips, candies, fresh salads and wraps on shelves instead of behind a machine front.”

A Business Booster

Did you know workplace productivity is directly correlated to nutrition? One of the best features of a micro market is not only the convenience of accessible, healthy food items, but the fact that they are self-serve, and do not require any additional manpower to serve employees or tenants. These convenient, technologically advanced micro market stations take your business vending options to a whole new level. Along with an increased product selection, micro markets also offer:

  • Efficient self-checkout capabilities
  • Cutting edge inventory systems
  • Customized products and setups

What surprises many businesses who explore micro market options is there is no investment necessary. When you partner with Bernick’s, we install and maintain your micro market at no cost to you. No purchasing, no leasing, no hassle. What could a micro market do for your company's culture? 

Your All-in-One Guide to Micro Markets  Have questions about the cost, set-up, or details of a micro market? Let us  help. Download Free eBook

Topics: Micro Markets, The Bernick's Difference, Vending

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