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The 5 step Plan: How to Get a Micro Market into Your Business

by Reed Stevens on October 2

Anyone in business (or life in general) can say they’re inundated with hundreds of decisions every single day. What time to set the alarm clock. Which coffeehouse drive-thru to hit on the way to work. Where to park. What tasks to delegate, which tasks to handle individually.

And what to eat for lunch.

Right? The list of decisions just gets longer and longer each day. At work especially, decision-making is often a step-by-step process that involves other people, research, strategy, and implementation. Sound familiar? If that’s how it looks where you are and you’re considering how to implement a micro market vending solution in your office, building, or campus, here are the steps you can take to make it happen.

The 5 step Plan: How to Get a Micro Market into Your Business

1. Take Stock of Your Current Vending Offerings

What are you currently offering the people connected to your building or site? Do you have a current vending model in place? It is outdated or simply not enough anymore for your growing team? Understanding what’s in place and how it can be improved or expanded is a necessary first step in implementing a micro market. 

2. Ask for Input and Feedback from Key Players

In this instance, key players = the people who will benefit most from a micro market. It’s not uncommon for decisions to be made at an executive or advisory level with the expectation that they’ll trickle down for adoption - only to be met with confusion or lack of acceptance. Ask your tenants, employees, or guests about their thoughts on a micro market. What does that concept look like to them? Is there early buy-in for its implementation - meaning, will they actually use it and look forward to its presence? What types of food and beverage do people want? What's the pie-in-the-sky wishlist scenario for people? Ask the right questions and generate the excitement and hype.

3. Vet Your Micro Market Supplier 

The key to any successful business relationship is working with people or brands you trust. When scouting potential micro market options, keep in mind that particular vending model comes with ongoing support and management (as it should!). There’s more to the transaction than simply choosing a company to install it, drop off inventory, and opening it up for use. Look beyond the products, equipment, and tangible pieces of the micro market to customer service philosophies and business standards. Is the distributor trustworthy? Are they experts? How do they measure success? How do they handle issues or concerns? Can anyone else outside their business speak on their behalf? Oh, and know this: there doesn't have to be any cost to your organization when you choose a micro market - do your research; you have options here. 

4. Pull the Trigger

The only decision left to make on behalf of your impending micro market is to choose the supplier! From here, the process for installing will be a collaborative one. The company you choose for your micro market will start its process with a site visit. Conversations will happen over layout, size, and location within your building or campus. You’ll discuss the requirements on your behalf - location, electrical access, and internet access. That’s it. You’ll review the food and beverage offerings available and determine the forecasted usage and make an initial plan for what to feature, how much, and the restock plan - take comfort in knowing your micro market provider will handle all those aspects ongoing… no more decisions for you - doesn’t that sound like a positive? Much less work for you!

5. Reap the Rewards

When you decide to install a micro market in your place of business, you’re making an impact you might not even realize right away. The people the vending solution affects the most are those key players mentioned in the second step. You’re offering easy, affordable access to healthy, trendy, and satisfying food and beverages in direct proximity to where people spend the majority of their days. You’re solving the problem of time management and decision-making when it comes to where to source coffee, water, breakfast, lunch, snacks, and more on their behalf. And lastly, and most sweetly, you’re proving to the people around you that you’re invested in their happiness and success, day in and day out.

Your All-in-One Guide to Micro Markets  Have questions about the cost, set-up, or details of a micro market? Let us  help. Download Free eBook

Topics: Vending, The Bernick's Difference, Micro Markets

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