Forget zodiac signs.
The current way to characterize someone is by their coffee order. Coffee order? That’s right. The ways people customize and prefer coffee and other hot beverages can say a lot about personality and character. Trust us; we’re coffee experts. Not sure we know what we’re talking about? Take a look at our list and see where you and your coworkers stack up.
The Comfort, Ritual, and Necessity of Coffee
Coffee is big business – the world’s second-biggest commodity to be exact – and it’s increasingly hard to find a group of people who don’t consume the global beverage in some form or another. A whopping 64 percent of Americans 18+ said they’ve consumed a cup of coffee the previous day. While it seems coffee is what unites us, it's also what sets us apart and in a light, playful way identifies who we are. Take a look around your office, building, production floor, campus, or
What Your Coffee Order Says About You
A strong, no-nonsense coffee order for strong, no-nonsense people. You might find some preference with this group of coffee drinkers when it comes to beans or brands, but the majority of black coffee drinkers are looking for what’s hot, available, and easy. There
If you like lattes, you know a little about life’s finer things. You appreciate
The Seasonal Pumpkin Spice-Gingerbread-Spring Thaw-S’mores Limited Time Only Drink
You love Pinterest and you own a letterboard you change weekly. You’re fun, you embrace seasonality for all it’s worth, and buy into the retail hysteria of coffee. You consider the every day is a faux holiday trend very important to today’s culture. You once accidentally had a sip of the office brewed black coffee and deemed it bitter swill for sad people. We love your hashtags and Instagram game. Yes, you know the whip is extra … you are too!
You may favor practicality but that doesn’t mean you don’t love a morning quickly scanning the flavor options of K-cups at your disposal. Feeling light and nostalgic? Folgers in your (K) cup. Envious of your cube mate’s triple-whipped-frothy-spiced-whatever from the drive-thru? Satisfy your palate with a limited edition holiday flavor like Cinnamon Sugar Cookie from Green Mountain. Need to wake up for that client presentation? You too can enjoy
Your moods can be tracked to your daily K-cup preference and yes, we know when you’re avoiding sugar; that Donut Shop Coffee on repeat gives it away. We’d hug you – but we’re sort of afraid of you currently.
Origin-Based, Small Batch, Hyper-Local Artisan Drinker
Your trunk is full of reusable shopping bags and you carry your own flat wear to avoid takeout silverware. Compost? You bet. Your sweater, jewelry, and leather bag all have fabulous origin stories and support small business. You don’t bat an eye at the price of a single cup of brewed coffee. You know what
You’re either abstaining from caffeine for dietary or socio-emotional experimental reasons or you’re one of the few people who actually enjoy the taste of coffee sans the jittery jolt. You often joke you’re
Do you even cold brew, bro? Do you ever. And, you’re not alone – iced coffee beverages are America’s current darlings and you’re not ashamed to be on that side of a
Consider us monsters then! If you opt for straight iced coffee or
Coffee Customization & Current Trends
Do you remember the world before
No matter how you take your coffee, we take it very seriously. This blog post was intended to be lighthearted, humorous, and relatable. Coffee is the world's one great unifier and recognized for not only its value as a household staple but it's customization to appeal to every single person on the planet.